DESIGNER WHO HELPED DEFINE BRAZILIAN FASHION IN THE EARLY 2000S WITH THE BRAND NEON CONTINUES HER DISTINCTIVE TRAJECTORY, CHARACTERIZED BY POWERFUL SHAPES AND HANDMADE PRINTS. WITH HER NEW BRAND, THE DESIGNER MAKES ART IN THE FORM OF CASUAL CLOTHING, COMBINING THE ELEGANT SHAPES OF SARONGS, CHEMISES AND OVERALLS WITH ABSTRACT, COLORFUL AND INTENSE PRINTS — WHICH ARE CAPABLE OF DISPELLING THE BOREDOM OF EVERYDAY LIFE AND PROVIDING FUN TO THE WARDROBE.

RITA COMPARATO HAS AN ARTISTIC VERVE. FOR THE DESIGNER, FASHION IS A CHANNEL OF SELF-EXPRESSION. HER SARONGS, CHEMISES AND SUPER COLORFUL OVERALLS HAVE A CONTEMPORARY VOCATION, COORDINATING SHAPES WITH ADJUSTABLE TIES TO ARTISTIC AND EXCLUSIVE PRINTS. EVERYTHING FOLLOWS THE LOGIC OF SIMPLICITY, WHICH SEEMS EASY TO ACHIEVE, BUT ISN’T. THAT’S WHY THE CLIENT SO OFTEN FALLS IN LOVE WITH THE BRAND IN THE FITTING ROOM. LANGUID ON THE RACKS, THE PIECES IN LINEN, SILK AND VISCOSE COME TO LIFE ON THE BODY. PRACTICALLY ALL OF THEM CAN BE MADE IN ANY OF THESE THREE FABRICS, INCREASING OR DECREASING THE ITEM’S DEGREE OF SOPHISTICATION.